Wonen Woning Wet / Beurs van Berlage

Entrance billboard

Spacial concept, curatorship, supporting editorial, and all graphic design – lettering, poster, flyer, advertisment – for the exhibition Wonen Woning Wet (Living Housing Law) in de Beurs van Berlage in Amsterdam. The exhibition marked 100 years of housing in Amsterdam since the introduction of so-called Woningwet (Housing Act), an act whereby housing in the Netherlands became a serious architectural task.
Thanks to that law, miserable living conditions could be tackled and opportunities emerge to finance a lot of construction by housing associations, and Amsterdam would have looked very different without the law. The exhibition showed the practice of building and living, also improving and demolishing over the past 100 years.
The exhibition was situated on a walkway, as a reference to the scaffolds used in construction, and divided one century of housing in Amsterdam into six intertwining sections, six consecutive periods, that had been of great influence to the city’s appearance and infrastructure until today. Each section, each period, was accentuated by it’s own distinct color and main-visual, it’s particular information-panels and highlighted numerous examples of urban planning and strategies that developed during that specific period.