31
2016
Concept and design of Hearts advertisement used in Benetton’s global antiracism campaign on billboards and other advertising.
In collaboration with Fabrica and Oliviero Toscani, Photo: O. Toscani
Invited for the start-up of FABRICA, the multimedia center for research and communication founded by Benneton in Italy.
Multiple designs for different projects, publications and campaigns during one year’s sojourn. Designs for example for FABRICA’s identity, The catalog of the future, Speed project, Sento Senso in MaxMagazine int., Billboard for Cannes Festival, various graphics for movies, Cabin cigarettes campaign, Apple Macintosh campaign, Fear Project, Installation for festival Five Senses, Sonoria rock festival campaign and Benetton’s antiracism campaign.
more uploads to come…
31
2016

Design implementation and various designs for printed matter, advertisement and online representation for ibanx, software development.
more upload to come…
Client: Ibanx
30
2016
Design implementation and various designs for printed matter, advertisement and online representation for Intellimagic, software development.
more uploads to come…
Client: IntelliMagic
29
2016
Holland trifft Schweiz (photoprint, 594 × 841 mm)
Photo piece for Mix, an exchange exhibition of Dutch and Swiss artists in Basel.
26
2016
Illustration and cover design for Twee buren, twee culturen (Two neighbors, two cultures) by H. W. von der Dunk, essays on the relationship between the Dutch and the German culture.
Germany as the great neighbour has always had a special meaning for The Netherlands; forty years since the countries are close European allies. In spite of the many relations and related historical backgrounds, however, they have a very different political culture and mentality. The Netherlands remains highly mesmerized by the trauma of Nazi occupation. For postwar Germany the past also plays an exceptional role.
‘Two neighbours, two cultures’ is a collection of essays to shed light on both the German past and how it affects the Germany of today, and on the peculiarities of Dutch culture, which often correlate with, and are a reaction on the history of the neighbour. (Blurb)
Client: Prometheus
23
2016
For Springdance – an international performing arts festivals with focus on Modern danse – slaws developed the festival’s identity, logo and stationary, and offered all further concepts & designs for annual campaigning, posters, program booklets, folders, advertisment and other PR materials.
Festival newspaper, cover and a few spreads
more uploads to come…
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Client: Springdance
20
2016
uploading…
Client: Triple X
18
2016
Concept, photography and artwork for the covers of Nieuw Archief voor Wiskunde, a scientific quarterly magazine. For each issue slaws creates or selects cover imagery to translate mathematical themes into accessible, everyday visuals through photography, illustration and collage.
All covers in high resolution at nieuwarchief.nl
Client: Koninklijk Wiskundig Genootschap
26
2016
slaws has provided, and continues to provide, concepts, design, and visual production, including photography and illustration, for the covers and interior pages of Z!, Amsterdam’s street newspaper – a paper that sees the city from street level.
Z! has been sold by homeless vendors in Amsterdam and surrounding areas since 1995. Published by Stichting Z, the magazine helps these individuals support themselves through sales, while also fostering a sense of routine, social connections, and self-esteem.
Over the years, the magazine and newspaper formats have undergone various restylings.

Z! – #01-2025
Concept and design for the cover and interior pages


Z! – FRONT COVERS
A few of the many covers, for which slaws created concepts, photography, and illustrations
Client: Stichting Z, z-krant.nl
26
2016
slaws worked on numerous design projects for Stichting Z, including logo restyling, magazine layouts, annual reports, folders, flyers, advertisements, photography, illustrations, and photo editorials. Stichting Z publishes Z!, Amsterdam’s street newspaper, which helps homeless individuals and those at risk of homelessness earn an income and reintegrate into society. All design work was carried out with a strong social focus, reflecting the foundation’s mission to empower vendors, support self-esteem, establish routines, and foster social connections while providing a modest income.
STREETS – The offbeat touristguide to Amsterdam

Design concept and layout for The Streets, a small A6+ pocket booklet offering an offbeat guide to Amsterdam. Covering Noord, Ost, South, West, and the outskirts, it features Eric Hammink’s circular metro/tram map, which inspired the iconography throughout. Richly illustrated and playfully designed, The Streets provides an informative experience and invites readers to explore the city in a fresh and unexpected way.

The Streets was proudly presented to Femke Halsema, Mayor of Amsterdam, by Stichting Z! at the annual Vrienden van Z! event.
ADVERTISEMENTS

Design work for Z! advertisements, bringing the magazine’s unique stories and social impact to life.
ANNUAL REPORTS

Concept, design and visual production for the covers and interior pages of the annual reports of Stichting Z. Each report reflects with its visuals the highlights of the past year, featuring imagery from the magazine and notable events of that period.
VENDOR GUIDE

A5 folder containing information for prospective Z-vendors, front- & backcover.
Z! – LOGO & MUSTHEAD

Z! De Amsterdamse Straatkrant – Logo study and musthead restyle

Client: Stichting Z, z-krant.nl




